§16§This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as 'digitalized public diplomacy' or 'digital public diplomacy' are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term 'the digitalization of public diplomacy', this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy. §04§Chapter 1: IntroductionChapter 2: Public Diplomacy 〓 §13§§"The book offers a timely analysis of the unprecedented catalysation of the digitalisation not only of public but also traditional diplomacy. ... he offers a new conceptual framework to understand and research the influence of digital technologies on public diplomacy. ... The book is enriched by the analysis of concepts ... . the book is a key reference work for those seeking to take full advantage of the many tools brought about by the digitalisation of public diplomacy." (Gerardo (Gerry) Diaz Bartolome, The Hague Journal of Diplomacy, Vol. 17, 2022)§§"Oxford University's Ilan Manor, a leader in next generation diplomacy scholarship, sets a very high standard in this book. ... Teachers will find the book essential reading for students; it is written with flair and contains extensive references and e-book links to online material. Practitioners will benefit from its analysis and empirical evidence. Scholars will discover much to agree with and ponder." (Bruce Gregory's R §13§esources on Diplomacy's Public Dimension, Issue 95, March, 2019) §02§Ilan Manor is Researcher at the University of Oxford, UK, studying the use of digital diplomacy in times of crisis.
