§16§§Despite being vastly different both §04§§ Sections § § Topics § § Potential authors § § Foreword § §The artification of luxury§ § François Colbert, Full Professor, HEC Montreal§ §02§§ Marta Massi is Lecturer of Marketing at McGill University, Canada. She has previously served as Assistant Professor of Marketing at Università Cattolica del Sacro Cuore, Italy and a visiting scholar at Deakin University, Australia. Her research interests include branding and arts and culture marketing. Her work has been published in national and international journals, including Journal of Global Marketing, Journal of Consumer Affairs and International Journal of Technology Management.§ § Alex Turrini is Associate Professor of Arts Management and Cultural Policy at Bocconi University, Italy. He has been Director of the SMU Meadows Division of Arts Management and Arts Entrepreneurship as well as visiting professor of Arts Management and Cultural Policy at SMU Meadows and Cox School of Business, USA. He carried forward several research, training and consulting projects with different national and international public se §02§ctor organizations involved in the arts. His research activities center on public policies and management in the arts and cultural sector, arts collecting behavior and inter-organizational networks in the arts.§ § §04§(e.g., Gucci Walls; Gucci Art Lab). The connection of Gucci to the arts is also fostered by the ownership of the company by Francois Pinault, who developed Palazzo Grassi and Punta della Dogana in Venice.§§Paul Harrison, Senior Lecturer, Deakin University, Australia, Alessia Anzivino , Research Associate, Università Cattolica del Sacro Cuore, Giorgia Sepe , Research Associate, Università Cattolica del Sacro Cuore§§Part 3 - Art 〓§Chapter 5 - Christian Dior: The Art of Haute Couture§§Chapter 2 will focus on Christian Dior, a company that has invested many resources in the collaboration with the arts, from the creation of the museum to development of exhibits such as House of Dior: Seventy Years of Haute Couture , a collaboration with the National Gallery of Victoria, Australia, which displayed more than 140 garments designed by Christian Dior Couture between 1947 and 2017.§§Federica Antonaglia, IAE - Enseignant
