§16§§This book explores the theoretical connections between time perspective (TP) and strategic and entrepreneurial cognition. While time is not a new topic in management and entrepreneurial research, the focus has been on objective/non-psychological time. The primary focus of this book is on the driving impact subjective/psychological time has on entrepreneurs cognition and firms entrepreneurial orientation. The author challenges the dominance of objective time (clock time) in management research, advocating for a focus on subjective time (psychological time) and individual-level analysis. This shift helps to better understand the affective, cognitive, and temporal dynamics of decision-makers, which could lead to more nuanced and coherent models of firm life cycles. This book is a valuable source for researchers, scholars, academics, and students in entrepreneurship and management who are interested in strategic and entrepreneurial cognition, and entrepreneurial orientation.§ §04§§Chapter1: Introduction.- Chapter2:: Review of Time.- Chapter3: Review on Cognition with a Focus on Strategic and Entrepreneurial Cognition.- Chapter4: Review of Entrepreneurial Orientation.-Chapter5: Some Limitations.- Chapter6: Some Future Directions.- Chapter7: Conclusion.§ §02§§Ludvig Levasseur is an Assistant Professor in Entrepreneurship at the Indian Institute of Management Bangalore, India and a Junior Research Fellow at the Institute of Development Strategies of the School of Public and Environmental Affairs at Indiana University, USA. His research interests are entrepreneurial cognition and affect, alertness, family business, time perspectives, mixed methods, and venture capital. His work has been published in various international scholarly journals and he is an editorial board member of Venture Capital (Taylor 〓
