This book provides research-based insights into how AI reshapes managerial practices, governance systems, and organizational cultures in the digital era. Artificial intelligence is transforming how organizations make decisions, structure work, and interact with stakeholders.
Combining theoretical perspectives with empirical studies, the book examines emerging applications of AI across several sectors, including auditing, financial procedures, tourism management, legal and professional translation, higher education, and public institutions. It also explores advanced topics such as natural language processing for hate-speech detection and the cultural dimensions influencing AI adoption in organizations.
Highlighting both opportunities and challenges, the book offers guidance for integrating AI while preserving ethical standards, human collaboration, and responsible governance. It is intended for researchers, graduate students, and professionals interested in digital transformation and organizational change.
Artificial Intelligence in Tourism Management: Cul-tural and Strategic Comparisons between Morocco and Spain.- "Brand Hate Detection Using Natural Language Processing.- Developpement and Illustration Case.- Digitalization of Financial and Accounting Processes in Public Institutions: A Case Study of a Public Organiza-tion in Casablanca, Morocco.- Evaluation of the Translation of Moroccan Legislative Texts into English: A Comparative Analysis of Human and ChatGPT-Assisted Translations The Case of the 2023 Moroccan Public Procurement Decree.- Impact of Cultural Dimensions on the Acceptance of Ar-tificial Intelligence in Moroccan Public Institutions: Analysis Based on Hofstede s Model.- Impact of University Life Dynamics on the Organizational Climate of Companies in the Era of Artificial Intelligence.- Managing Cultural Risk in GenAI Marketing: A Genre- and CDA-Informed Evidence Across USA-Targeted and Morocco-Targeted Market Framings.- Mapping the Research Landscape of AI Startups: A Bibliometric Analysis of Incubation and Acceleration Ecosystems (2011 2025).
