The Power of Communicating the Family Firm Status : The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness (Familienunternehmen und KMU) (1st ed. 2018. 2017. xviii, 188 S. 6 SW-Abb., 1 Farbtabellen. 210 mm)

100.69 SGD
会員価格
90.63
Publisher
SPRINGER, BERLIN; SPRINGER FACHMEDIEN WIESBADEN; SPRI
Publication Date
-
ISBN
9783658196981
Pages
-
Item Type
Book
Format
Paperback

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