Information as a Determinant of Decision-Making : Perspectives on Consumption, Usage, Privacy, and Pro-Environmental Behavior (Handel und Internationales Marketing Retailing and International Marketing)

The book examines the role of information in decision-making and investigates how information influences cognitive processing across different contexts. Building on the Information Processing Model and Cognitive Load Theory, it considers both barriers and enablers of information processing. The seven essays in this publication address decisions in the contexts of consumption, usage, privacy, and pro-environmental behavior. By combining qualitative and quantitative research, the book provides a differentiated understanding of how information is perceived, processed, and reflected in decision outcomes.