Consumer Perception of Internal Brand Extension : A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension (2018. 40 S. 210 mm)

Name: Consumer Perception of Internal Brand Extension : A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension (2018. 40 S. 210 mm)
Brand: GRIN VERLAG; GRIN PUBLISHING
SKU: 00000_00000_00000_00000
Price: 46.69 SGD
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Homeier, Victoria

46.69 SGD

会員価格

42.03

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Publisher

GRIN VERLAG; GRIN PUBLISHING

Publication Date

ISBN

9783668604872

Pages

Item Type

Book

Format

Paperback

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Consumer Perception of Internal Brand Extension : A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension (2018. 40 S. 210 mm)

Available to Order

Consumer Perception of Internal Brand Extension : A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension (2018. 40 S. 210 mm)

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