A time capsule of 70s skateboarding culture, captured through its most iconic boards and stories. California in the late 1970s: skateboarding explodes as culture, fueled by rapid innovation and a bold new aesthetic. Flex Appeal captures this golden era through the story of Fibreflex, one of its defining brands. Anchored by Stefan Ytterborn's collection of boards from 1975-79, and enriched by the photography of Jörgen Brennicke and the creative vision of David Gonzalez, the book reveals how skateboarding reshaped performance, identity, and youth culture-long before it went mainstream. Stefan Ytterborn is a visionary entrepreneur and founder of brands like POC and CAKE. Known for bridging innovation with lifestyle, he connects performance and culture in ways that resonate globally. His work highlights how products and their stories shape identity and community.
