Hogan : Future Roots

Fifty-six international designers and architects celebrate the Hogan label’s most recent collections. There is an obvious connection between the different forms of creative expression: this is the core philosophy Hogan, expressed in the Future Roots project in which 56 internationally famous designers and architects are captured in Ornella Sancassani’s photographs wearing the most recent collections designed by the fashion label. The black-and-white photographs interpret the fashion house’s savoir-faire; the architects and designers are captured in their professional workplaces or with those objects that in a concise way best express their Weltanschauung. Future Roots is therefore a story in pictures in which the different aspects of planning in design, architecture, fashion and photography are brought to the fore, showing little distinction between sectors.