Majulah Moment: 50 Years of National Day Parades

A collaboration between Straits Times Press and Singapore Post


In 1966, a year after it separated from Malaysia on August 9, 1965, Singapore celebrated its first National Day as an independent nation. This year, in 2016, the country holds its 50th National Day Parade. To commemorate the occasion, Straits Times Press, in collaboration with Singapore Post, is launching Majulah Moments: 50 Years of National Day Parades – the first of a series of exclusive postcard books featuring 20 iconic moments from past parades. Within the book are unforgettable vintage images of crowds braving the pouring rain as the contingent marched through the streets during the first parade of 1968, soldiers standing ramrod straight under the scorching sun during the 1993 parade, and the young and old bonding over the Kallang Wave in 2015. They reflect the special moments and collective joy of a people proud to be identified as Singaporeans.


Only 1,500 of these limited edition Majulah Moments postcard books will be printed. Each book contains 20 postcards with local pre-paid postage. Grab your copy now.


About the NDP Postcard Book

Majulah Moments: 50 Years of National Day Parades is a limited edition postcard book containing 20 detachable postcards, each with prepaid local postage. The images were curated from Singapore Press Holdings’ extensive archives by Joyce Fang of The Straits Times Picture Desk.