The Art of Influence

This book features real stories and cases from the author’s three decades working in public relations in a global MNC.



Stories include learning from similar cases from other industries or sources, as well as personal reflections. They are also blended with the latest thinking and developments of corporate communications and public relations. The book will offer insights and guidance that may prove valuable in navigating similar challenges and fostering a deeper understanding of the complexities of PR.



As Asia Director for the World Energy Council, Xiaowei Liu is responsible in strengthening the Council’s visibility and commercial opportunities across Asia. For the Conference Board, she’s leading its Asia Strategic Communications Leaders Council.



Prior to this, Xiaowei worked for Shell. Over her 26+ years with the energy company, she led External Relations teams of various sizes at country, regional and global business level and held various elective roles across China, UK, NL and recently till July 2021in Singapore as the Regional Vice President for External Relations, Asia Pacific.



Xiaowei serves as a Board Member of the Marketing Society Singapore, and the Advisory Board of GGEF, a social enterprise promoting sustainability. She is also a certified Gallup StrengthFinder Coach



She has a bachelor’s degree in art and social science from Beijing Foreign Studies University, China, and a master’s degree in political economy from the London School of Economics and Political Science, UK.