Behind Collections : Graphic Design and Promotion for Fashion Brands.

Lookbooks, show invitations, packaging and gift cards are important tools for communicating a fashion brands aesthetic and point of view. Art directors and graphics designers collaborate with fashion designers, stylists, make-up artists, and photographers to create inspiring campaigns for each new collection. Behind Collections compiles an impressive range of creative and artistic promotional material designed for the fashion world. Designs for Herms, Acne Studios, American Apparel, Mulberry, Jean Paul Gaultier, Basso & Brooke and many others are featured.