Business Communication and Character (12TH)

Business communication is a personal enterprise. How you write, present and engage with others reflects who you are as a person -- your character -- and distinguishes you in the job search and throughout your career. With Newman's "Business Communication and Character," 12th Edition, you’ll learn to leverage AI as a communication assistant and collaborator while maintaining your own authorship and voice. You’ll improve your high-stakes messages and your daily interactions without shying away from complex, challenging situations. From real company examples, you’ll see how business leaders have succeeded and failed, so you can apply the lessons and avoid mistakes in your own career. MindTap digital tools help you hone your skills at your own pace and in ways that work best for you.