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3rd Edition Crossing the Chasm

Moore, Geoffrey
53.08 SGD
Member Price
47.78
English

Singapore Main Store

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E02-05 Floor (, )
E02-06 Floor (, )
E02-07 Floor (, )

Product Description

Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.

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