Cooperative Strategies and Alliances (International Business and Management)

591.45 SGD
Member Price
532.31
English

Product Description

Reflects the current state-of-the-art research in the alliance field. It is based on thirty-six papers contributed by leading academics at a conference hosted by Professors Contractor and Lorange at IMD, Switzerland. A follow-up to the original conference this book reflects the latest thinking within this field. While the papers have an academic tone, they abound with practical insights and recommendations for alliance practice. Cooperative Strategies in International Business contains papers presented at a conference fifteen years ago hosted by Professors Contractor and Lorange and held at Rutgers University, USA. The book, had a strong impact on the field of international management and strategy, and presaged the explosive growth of alliances over the last decade. It remains today a landmark reference volume, and its papers are still widely read and referenced in companies, MBA and doctoral programs in Business Management worldwide. Together both books provide an indispensable set for academics, policy makers, consultants and strategists involved in strategic alliances.

Whilst the old-fashioned vertically-organized firm is far from dead, the fact remains that it is in retreat in the face of increasing cooperation between large companies. These papers explore this recent phenomenon that is changing the nature of business.

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