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Great American Blow-up : Puffery in Advertising and Selling (2ND)

Preston, Ivan L.
36.53 SGD
Member Price
32.88
English

Product Description

This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.

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