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Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

Quartz, Steven/ Asp, Anette
40.26 SGD
Member Price
36.24
English

Product Description

Presents a theory of consumerism which purports that the human brain's decision-making instincts, which date back to primitive times, coupled with an unconscious need for social esteem ultimately drive spending habits.

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