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Database Marketing : Analyzing and Managing Customers (International Series in Quantitative Marketing Vol.18) (2008. 700 p.)

Blattberg, Robert C./ Kim, Byung-Do/ Neslin, Scott A.
366.22 SGD
Member Price
329.60
English

Product Description

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

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