Co-operative Structures in Global Business : Communicating, Transferring Knowledge and Learning across the Corporate Frontier (Routledge International Studies in Business History)

428.48 SGD
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385.64
English

Product Description

Using a series of twelve historical case-studies that are based on extensive archival research, this book explains why firms succeed or fail in communicating or transferring knowledge and discovering new expertise. By analysing how workable trade-offs between opposing forces have been achieved in the past, this study provides a set of guidelines for executives who embark upon inter-firm projects.

This volume explores how firms operating in industries as diverse as film making, shipping, engineering, mining, and advertising have collaborated to develop innovative services, technologies and products to reach new markets.

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