Technology Licensing : Corporate Strategies for Maximizing Value (Intellectual Property)

Find out how today's top technology-based companies get thegreatest return on their intellectual property, and how you cantoo. A total hands-on guide to cutting-edge technology licensingstrategies Russell Parr and Patrick Sullivan, along with a team ofdistinguished experts working at the frontlines of technologylicensing, reveal how today's top technology-based companies aremaximizing the value of and return on their intellectual property.They also offer hands-on advice and guidance on how you can do thesame in your company. With the help of numerous real-life casestudies that demonstrate licensing strategies now used at DuPont,Xerox, Kodak, AlliedSignal, Hewlett-Packard, Dow Chemical, andother industry leaders, they tell you everything you need to knowto: * Determine where technology licensing best fits in your company'soverall business strategies * Establish a successful licensing program tailored to yourcompany's vision and goals * Create and successfully manage a technology portfolio * Quickly and easily calculate royalty rates * Put the lessons learned at top technology-based companies to workin your company "Technology licensing strategies are now key instruments foraccomplishing the corporate visions set forth by future-thinkingcompanies. Look at any corporate mission statement and you willfind the seeds of a strategy-based technology licensing program."--Russell Parr and Patrick Sullivan In today's volatile, hypercompetitive global marketplace,cooperation and the sharing of intellectual property are keys tosuccess. Of course, one of the most valuable forms of intellectualproperty is technology. More often than not, innovation andincreased market penetration are the direct result of combiningtechnologies from a variety of sources. Consequently, manycompanies have begun to devote more and more of their strategicefforts to discovering the best ways to manage technology so as tomaximize value and return. For instance, AT&T has set up anindependent business group