A “gripping” (The Washington Post) work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society.
“Reads like a thriller . . . masterfully illuminates the tricks and sleights of hand that in multilevel marketing are simply the rules of doing business.”—The New York Times Book Review (Editors’ Choice)
A BEST BOOK OF THE YEAR: THE WASHINGTON POST, NPR, PUBLISHERS WEEKLY
Companies like Amway, Mary Kay, and Herbalife advertise the world’s greatest opportunity: the chance to be your own boss via an enigmatic business model called multilevel marketing, or MLM. They offer a world of pink Cadillacs, white-columned mansions, tropical vacations, and—most precious of all—financial freedom. If, that is, you’re willing to shell out for expensive products and recruit everyone you know to buy them, and if they recruit everyone they know, too, thus creating the “multiple levels” of MLM.
Overwhelming evidence suggests that most people lose money in multilevel marketing, and that many MLM companies are pyramid schemes. Yet the industry’s origins, tied to right-wing ideologues like Ronald Reagan, have escaped public scrutiny. MLM has slithered in the wake of every economic crisis of the last century, from the Depression to the pandemic, ensnaring laid-off workers, stay-at-home moms, and teachers—anyone who has been left behind by rising inequality.
In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size c
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