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Group Consensus and Minority Influence : Implications for Innovation

Dreu, Carsten K. W. De (EDT)/ Vries, Nanne K. De (EDT)/ De Dreu, Carst
300.22 SGD
Member Price
270.20
English

Product Description

Written by leading social psychologists from around the world, this timely and innovative book brings together different perspectives on the way people influence each other to achieve consensus, to innovate, or do both.
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This text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. provides useful insights on how to work more effectively with groups in applied settings. An innovative contribution to research on consensus and innovation.

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