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Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy

Rust, Roland T/ Zeithaml, Valarie A./ Lemon, Katherine N
97.05 SGD
Member Price
87.35
English
Publisher
The Free Press
Publication Date
Jun 2000
ISBN
9780684864662
Pages
304 p.
Item Type
Book
Format
Hardcover

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