Persuasion : Psychological Insights and Perspectives (2ND)

"It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank… The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising." -- PsycCRITIQUES:Contemporary Psychology: APA Review of Books (2005, Vo.50, No. 28, Article 8) Continuing chapter contributors include: Timothy C. Brock John T. Cacioppo Robert B. Cialdini Joel Cooper Russell H. Fazio Jon A. Krosnick Howard Leventhal Richard E. Petty David R. Roskos-Ewoldsen New chapter contributors include: David M. Amodio Patricia G. Devine Leandre R. Fabrigar Melanie C. Green Shanto Iyengar Elaine A. Leventhal Charlan Jeanne Nemeth Frank R. Kardes Persuasion is a powerful force - it can be used to reconfigure millions of minds and hearts. The key targets of persuasion are our attitudes and opinions. Whether it is an attitude toward a political candidate, a social policy, an organization, a person, or a consumer product, the power of persuasion can remake us into persons who are irrevocably changed. Sometimes imperceptibly, oftentimes dramatically. Persuasion: Psychological Insights and Perspectives, Second Edition brings together leading persuasion researchers who write engagingly and authoritatively on the basics of persuasion theories. This edited book highlights important and influential views on persuasion and guides users through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and th