This book is designed to help small-scale entrepreneurs successfully build strong organizations in India's current economic environment. The author draws on his considerable experience as a management consultant to identify eight important mistakes that the small-scale sector commonly makes: excessive or exclusive dependence on the buyer; expanding fixed assets before providing for working capital; borrowing in the cash market to increase stock; doing `informal' business; creating too many firms; marketing myopia, or the inability to look at the needs of customers; hiring employees for reasons other than competence; and unrealistic project planning. Practical suggestions on how to diagnose, forecast and arrive at a solution to these problems are provided, using real cases to illustrate the points.
