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The End of Marketing as We Know It

Zyman, Sergio
28.06 SGD
Member Price
25.26
English

Singapore Main Store

Available

E02-05 Floor (, )
E02-06 Floor (, )
E02-07 Floor (, )

Product Description

A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an art but a science, and that feel-good marketing is pointless unless it results in sales. Reprint.

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