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Cableviewing

Heeter, Carrie/ Greenberg, Bradley S.
106.11 SGD
Member Price
95.50
English

Product Description

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.
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This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined.

... Read Full Text

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