China's 'Everything Online' Company : The Unique Innovation Model of Tencent

How did Tencent become one of the world's most innovative tech giants? This book offers a rare, in-depth look at Tencent's rise through the lens of innovation management. From early products like QQ to the creation of WeChat and its expansive digital ecosystem, the book explores how Tencent drives continuous and breakthrough innovation across technology, management, platforms, and social value. It introduces Tencent's unique Sequoia-like innovations (deep, directed, invisible, and compound), market-type organisation and OCEAN ecosystem, which promotes openness (O), coopetition (C), empowerment (E), autonomy (A), and attentiveness to stakeholders' needs (N). Readers will discover how Tencent leverages corporate values, internal coopetition, digital human resource management, internal talent mobility, platform ecosystems, and social value creation to remain innovative, competitive, and forward-looking. Accessible and insightful, this book is essential reading for students, academics, business leaders, and policymakers interested in innovation management, technology development, digital platforms, and China's evolving technology landscape.