The 55 Laws of Business Survival : How to Outsmart, Outlast, and Thrive in a Cutthroat World

Written by an entrepreneur who built a six-figure marketing agency from scratch, this book outlines 55 essential laws that provide readers with concrete strategies for outsmarting, outperforming and outlasting the competition whilst managing difficult clients and avoiding common pitfalls. In today’s competitive marketplace, AI, digital transformation and generational changes in work practices have not only shaken things up but kicked off a business earthquake. Decades-old methods simply won’t work any longer—and that’s where this book comes in. With its raw and honest approach, it offers readers practical tools to survive in this challenging new world, no matter their background or career stage. The book’s immediately actionable steps to thrive in even the toughest business landscapes cover topics including client management and retention, navigating workplace dynamics, negotiation tactics, boundary setting and strategic decision-making. From those just starting out to experienced professionals, this book has no-nonsense advice for entrepreneurs, freelancers, small business owners, corporate leaders and students aspiring to a broad range of careers.