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Tourism Marketing for Developing Countries : Battling Stereotypes and Crises in Asia, Africa and the Middle East

Name: Tourism Marketing for Developing Countries : Battling Stereotypes and Crises in Asia, Africa and the Middle East
Brand: Palgrave Macmillan
SKU: 00000_00000_00000_00000
Price: 238.03 SGD
Availability: InStock

Avraham, Eli/ Ketter, Eran

238.03 SGD

Member Price

214.23

English

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Product Description

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

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Publisher

Palgrave Macmillan

Publication Date

Oct 2015

ISBN

9781137342140

Pages

193

Item Type

Book

Format

Hardcover

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Tourism Marketing for Developing Countries : Battling Stereotypes and Crises in Asia, Africa and the Middle East

Product Description

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Tourism Marketing for Developing Countries : Battling Stereotypes and Crises in Asia, Africa and the Middle East

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