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The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

Salzman, Marian/ Matathia, Ira/ O'Reilly, Ann
38.43 SGD
Member Price
34.59
English

Product Description

The authors of Next demonstrate how the role of male consumerism has evolved and what it means for business and the American culture, describing how today's men are defined by complex social, biological, and economic factors. Reprint. 30,000 first printing.

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