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Customer Satisfaction Evaluation : Methods for Measuring and Implementing Service Quality (International Series in Operations Research and Management Science) <Vol. 139>

Grigoroudis, E./ Siskos, Y.
437.65 SGD
Member Price
393.89
English

Product Description

This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.

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