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Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (Advances in Hospitality, Tourism, and the Services Industry)

Rozenes, Shai (EDT)/ Cohen, Yuval (EDT)
430.33 SGD
Member Price
387.30
English

Product Description

Presents scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is designed for professionals, researchers, graduate students, academics, and practitioners.

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