This book is your chance to learn from others mistakes. -- Entrepreneur In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost £10 million. The man assumed he was being fired. Watson told him, Fired? Hell, I spent £10 million educating you. I just want to be sure you learned the right lessons. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.
Provides methods that managers, boards, and even investors can adopt to avoid making the same mistakes. This book draws on examples to help you avoid failure by showing you how to thoroughly assess potentially disastrous strategies before they bring your company down.
Publisher
Portfolio
Publication Date
Aug 2009
ISBN
9781591842897
Pages
336 p.
Item Type
Book
Format
Paperback
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