Lenin, a consultant who specializes in digital marketing, public relations, and reputation management, helps business owners understand and deal with online ratings and reviews. He explains the key players and rules, how the platform developed, and the inner aspects of the industry, including how these sites create conflict of interest, how the industry is failing businesses, the role of reputation management companies, and how these sites can boost a business. He outlines steps to leveraging ratings and reviews, including understanding jargon and reviewer personality types, finding ratings and reviews, claiming and updating information about a business, fighting bad reviews, responding to reviews, showing off good ones, generating them, and flagging problematic ones. Examples are included. Annotation 2016 Ringgold, Inc., Portland, OR (protoview.com)
