Part of our Take a Look! Modern Media Literacy series, What's the Purpose? examines the author's purpose always present in media, how to spot it, and how to use it intentionally to inform, persuade, and entertain. This series gives readers a crash course in basic media literacy skills: understanding audience, perspective, persuasive appeals, author's purpose, tracing sources, and creating media content. Series closely aligned with standards from the American Association of School Librarians and the Journalism Education Association and follows research from the Center for Media Literacy.
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