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Sport Business in Leading Economies

Zhang, James J. (EDT)/ Huang, Haiyan (EDT)/ Nauright, John (EDT)
227.05 SGD
Member Price
204.35
English

Product Description

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

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