Amid global crises pandemics, conflicts, energy shocks this book explores how resilient, innovation-driven business models are reshaping industries. It presents a multidisciplinary framework enriched by 18 case studies, revealing how firms evolve from static structures to dynamic, ethical ecosystems. Resilience is not a temporary fix but a strategic foundation for long-term impact. These models emphasize adaptability, sustainability, and systemic awareness. The book bridges academic insight and practical relevance, offering a roadmap for leaders, entrepreneurs, and scholars navigating complexity. It redefines business strategy as a generative act aligning value creation with meaning and shared purpose.
1. Introduction.- 2. Strategy and competitive advantages.- 3. Sustainable Business Model and Global Challenges.- 4. Circular Business Model for a Sustainable Future.- 5. Resilient, Restorative and Regenerative Business Model (3R-BM).- 6. Innovation in the Hair and Beauty Industry ComProf.- 7. Innovation in the Service Industry iInformatica S.R.L.- 8. Innovation in the Foodtech Industry Authentico.- 9. Innovation in Textile-Sustainable Manufacturing Industry Orange Fiber.- 10. Innovation in Marketing-Consultancy Industry Human Centric Marketing Agency.- 11. Innovation in Education-Academic Industry Sant Anna Institute.- 12. Innovation in Recovery- Recycling Industry SRI Sorting Recycling Industries.- 13. Innovation in the Frozen-Food Industry Mediterranea Pesca Spa.- 14. Innovation in the Construction and Real Estate Industry International Costruzioni Srl Casium.- 15. Innovation in MediaTech-Creative Industry CreationDose.- 16.
Vincenzo Basile, PhD, is Assistant Professor of Economics and Business Management at the University of Naples Federico II. He holds a Doctor Europaeus title and has held visiting positions in Germany, Spain, and the UK. He teaches courses in economics, international markets, and marketing metrics, and serves on editorial boards including PLOS One and JAQM. He is also active in several academic associations.
