The space economy is undergoing rapid transformation, presenting unprecedented opportunities and risks. This book offers a strategic guide for entrepreneurs, executives, investors, and policymakers navigating this multi-trillion-dollar sector. Using the SEWA framework Start, Evolve, or Walk Away it provides actionable insights into launching new ventures, transforming existing enterprises, or exiting unviable projects. Readers gain a concise market overview, understand the shift from government-led programs to commercial innovation, and explore frameworks for funding, regulation, talent, and execution. Real-world case studies from India, Italy, and the USA illustrate practical applications. Whether building upstream infrastructure or downstream applications, this book equips decision-makers with tools to allocate resources wisely, mitigate risk, and lead the next era of growth beyond Earth.
1. Introduction.- A Comprehensive Overview of the Growing Global Space Economy: From Government Leadership to Commercial Opportunities and Ecosystem Development.- 3. Start a Space Venture: Key Rationale, Funding, Strategic Approaches, and Overcoming Challenges for New Entrants in the Space Sector.- 4. Evolve Established Enterprises: Strategic Guidelines for Evolving and Competing in the New Space Economy.- 5. From theory to practice.- 6. Conclusions.
Luca Giraldi is a tenure-track researcher in Business Management and Marketing at the University of Turin, Italy. His research focuses on space economy, digital transformation, entrepreneurship, and technology transfer. He teaches courses on big data and entrepreneurship and is recognized for his work on innovative business models and technology-driven markets.
