The book outlines a new approach to motivation in language. The approach proposes a cognitive theory of the linguistic sign, partly in opposition to classical Saussurean linguistics. The new theory is inspired and informed by Charles S. Peirce's semiotics, especially the distinction between the icon, the index, and the symbol.
The book outlines a new approach to the study of motivation in language, which is firmly rooted in the paradigm of cognitive linguistics, but it is developed in critical (and constructive) dialogue with classical theories in semiotics: Ferdinand de Saussure's structural linguistics and Charles S. Peirce's model of the sign. The author's proposal hinges upon the Peircean distinction between iconic, indexical, and symbolic signs, but the classical typology is reinterpreted within the framework of cognitive linguistics. The approach does not seek to "categorize" different linguistic expressions into one of the three Peircean types, but attempts to capture the dynamicity of meanings in terms of iconicity, indexicality, and conventionality. The book presents an analysis of selected vocabulary and morphosyntactic structures of English.
Cognitive theory of the linguistic sign - New theory of linguistic motivation - Cognitive linguistics - Language vs. Reality - Models of the linguistic sign - Post-Saussurean linguistics - Peirce-inspired linguistics
Hubert Kowalewski is an assistant professor at Maria Curie-Sklodowska University in Lublin, Poland. His main professional interests include cognitive linguistics, non-linguistic semiotics, methodology of linguistics, and philosophy of science. He has published papers on motivation in language and visual signs, Conceptual Blending Theory, and speculative fiction.
