Physical Menu Design : One Important Marketing Tool (2015. 116 S. 220 mm)

§16§A physical menu has been considered as the primary tool to increase sales in a restaurant. It functions as the visualization on F & B products and services of restaurants. The availability of the physical menu design in restaurants is becoming essential to create memorable experiences for customers. Such memorable experience potentially improves the level of customer satisfaction. Owners and managers should start considering the vital role of the physical menu in restaurants