Building new business on the most recent version of the Web is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology, driven by entrepreneurs not financiers. Past lessons led to new service that provides a sustainable revenue base from which to refine service offerings and the definition of a viable business model. Within this context, the volume examines the economics of platform structure and firm competition within and between online markets, modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services. The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis.
Innovation and Competition in Online Markets.- Pricing and Bundling of Shared Information Goods: The Case of Cable Channels.- The Development of Electronic Payments Systems.- Behavioral Frictions in Online Contracting: Evidence from Yankee Auctions.- Online Channel Competition in a Differentiated Goods Market.- Competition and Growth in Virtual Markets.- Mobile Network Prospects: A Multi-sided Platform Analysis of Competition.- Regulation, Pricing and Evaluation by Real Options.- Real Options and Telecommunications Regulation.- A Discrete Real Options Approach to Access Pricing.- Optimal Pricing with Sunk Cost and Uncertainty.- Efficient Spectrum Policy Using Real Options and Game Theoretic Methods.- A Real Options Approach to Investment Evaluation with a Network Externality.- Empirical Approaches to Market Analysis.- Mixed Logit Analysis of Carrier Market Share with Stated-preference Data.- Information Technology, Corporate Performance and Firm Size.- A Contingent Valuation of Terrestrial DMB Services.- Consumer Preference for New Wireless Data Services.- An International SME E-marketplace Networking Model.
