"You should never cheat a diamond of its right to be beautiful". The mantra that made William Goldberg an extraordinary diamantaire. The ability to see beauty hidden inside a rough diamond. The courage to pursue his bold vision. The belief that magic happens in the cutting room. A legacy that lives on in the house he founded 75 years ago.The William Goldberg Way provides a look behind the scenes of this legendary jeweler, it tells the exciting story of a pioneer and a modern Renaissance man, and it is a treasure trove for all lovers of exquisite jewelry and those with a taste for the finer things in life.