A study of the controversial right of persons to control the commercial use of their likeness, name, voice, and other identifying characteristics. Part I describes the right of publicity in the US and the portrait right in the Netherlands, and discusses relevant legal theories surrounding privacy, copyright, trademark, false advertising, and misappropriation. Part II analyzes whether the right of publicity tort can be developed into a new intellectual property right and looks at potential conflicts with principles of free trade and free speech. For lawyers and legal scholars. Annotation c. by Book News, Inc., Portland, Or.
