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Customers the Day after Tomorrow : How to Attract Customers in a World of AI, Bots and Automation

Van Belleghem, Steven
78.09 SGD
Member Price
70.29
English

Singapore Main Store

Available

E02-04 Floor (, )
E02-05 Floor (, )
D07-09 Floor (, )

Product Description

"Phase 3 of digitalization has started. A phase of artificial intelligence has revolutionized the buying behavior of customers: collecting information, the buying process and customer service have changed dramatically. This book explains the impact of the ''internet of things'', virtual assistants, bots and client data. But first of all this is a book about customers. In a world of automatization the most important question remains: how can I be customer-oriented? \"Steven is a much asked for keynote speaker for our events
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Steven Van Belleghem uses his research into more than 300 innovative companies, to answer the question of how to be customer-oriented in a world of automation and digitalisation.

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