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Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications

Sigala, Marianna (EDT)/ Rahimi, Roya (EDT)/ Thelwall, Mike (EDT)
256.34 SGD
Member Price
230.71
English

Product Description

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.

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