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This book critically examines the ethical challenges of Artificial Intelligence (AI), focusing on facial recognition and AI-assisted reproductive technologies. It explores how these issues intertwine with social and political processes and power dynamics in digital societies. What defines ethical versus unethical in the realm of AI? Why do some ethical debates dominate, while others are overlooked? Which actors and institutions align or diverge in these discussions? To address these questions, the authors introduce the concept of \"ethical assemblages
