For small business owners, Gegax, now a consultant, describes how to grow a business using the knowledge he learned as cofounder and chairman of Tires Plus. He explains how being an "enlightened entrepreneur" can positively affect business outcomes and gives advice on setting up a business; creating a mission, vision, and values; hiring; corporate culture; building a systems-disciplined organization; communication and coaching; and educating employees. He also covers supply management, marketing, sales, customer service, and finance, and discusses what to do in worst-case scenarios. There is no bibliography. Annotation 2007 Book News, Inc., Portland, OR (booknews.com)
