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Global Marketing Management (8TH)

Keegan, Warren
585.96 SGD
Member Price
527.37
English

Product Description

The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
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For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

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