Strategic Alliances : Theory and Evidence (Oxford Management Readers)

567.67 SGD
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510.91
English

Product Description

This book addresses the basic concepts and theories of collaborative strategy.It presents an introduction on the topic of alliance research. This volume goes on to suggest the economics perspectives on alliances as well as how to select the most beneficial alliance. It also presents features a section on real options, an important and emerging feature in the area of strategy. The concluding section introduces relational perspectives of collaborative strategy.

Strategic alliances challenge conventional theories of the firm. This work examines the main perspectives of strategic alliance, takes stock of the evidence, and indicates prospects for a better understanding of this complex phenomenon.

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